What We Do
eSlice Games creates accessible and engaging digital experiences with augmented reality. From using augmented reality to engage visitors to discover the links between different artworks to making physical collections explorable and accessible virtually. Whether your goal is to reach new audiences or drive additional revenue from your existing assets eSlice Games can assist with support you through every step of the journey.
eSlice Games provides comprehensive support throughout the project lifecycle, from initial concept to final implementation, ensuring that our solutions meet the specific needs of their clients.
Augmented Reality
Augmented reality can be used to create a plethora of creative and engaging experiences. Although it is still an evolving technology, most examples fall into one of four main types of Augmented Reality experience.
Face Tracking
Can recognise human faces and overlay them with digital content. Snapchat Lens, Zoom Filters and Apple's Memojis are all examples.
Marker Based
Requires predefined markers to trigger virtual content. Markers can be anything from a oil painting to a illustration on a flyer.
Location Based
Uses GPS and other sensors to place virtual objects in a specific location in the real world.
Ready to Talk?
If you'd like to learn more about how eSlice Games could help your organisation reach people through bespoke augmented reality and interactive digtal experiences contact us today.
Frequently Asked Questions
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What is Augmented Reality?
Augmented Reality (AR) is a technology that overlays digital information (such as images, videos, or 3D models) onto the real-world environment. It enhances our perception of reality by blending virtual elements with the physical world.
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How Does Augmented Reality Work?
AR applications use sensors (such as cameras, GPS, and accelerometers) to detect the user's surroundings. Based on this data, they superimpose digital content onto the real-world view displayed on a device (such as a smartphone or AR glasses).
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What Are the Types of Augmented Reality?
There are lots of different ways to use Augmented Reality but the majority use one of four tested techniques:
Marker-Based AR: Requires predefined markers (such as QR codes) to trigger virtual content.
Markerless AR (or Location-Based AR): Uses GPS and other sensors to place virtual objects in the real world.
Projection-Based AR: Projects digital content onto physical surfaces.
Superimposition-Based AR: Overlays virtual elements directly onto the user's view. -
What Are Digital Twins in Augmented Reality?
Digital twins are virtual representations of physical objects, processes, or systems. In AR, they serve as a bridge between the real world and the digital environment, enabling better understanding, monitoring, and optimization.
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What Are Some Popular AR Applications?
Gaming: Pokémon GO, where players catch virtual creatures in the real world.
Navigation: AR navigation apps overlay directions onto the user's view.
Education: AR textbooks and interactive learning experiences.
Retail: Virtual try-on for clothing and accessories.
Industrial Maintenance: AR-assisted repair and maintenance procedures. -
Is Augmented Reality the same as Virtual Reality?
No, Augmented Reality (AR) and Virtual Reality (VR) are different things:
Virtual Reality hides the user from the real world around them and everything they see will be a virtually created world. A VR experience will be the same wherever it is expereienced.
Augmented Reality takes elements in the real world and overlays (augments) real things the user can see with digital elements. AR experiences are linked to the real world.
Contact Us
Location:
eSlice Games
101 Mina Road, London SE17 2QS